“I am pleased to write this letter of recommendation for John, an outstanding and dedicated internet marketer, dedicated employee and person of outstanding character and integrity. We engaged John’s help to establish our on-line store as the destination for consumers interested in our products. Once on board, we quickly realized that the task in front of us was far greater than even the internal team recognized. A massive overhaul of our systems, processes and infrastructure was in order, a John stepped up without hesitation to correct all of the problems we encountered. Without complaint or hesitation he rolled up his sleeves and got to work. Masterfully orchestrating wholesales changes in our distribution network, shopping cart, CRM programs including social media, John had nothing less than a get-it-done right attitude. He is an excellent communicator and team player. He gained the respect of everyone he worked with and was able to influence people around him to help meet the challenges the business faced.”

John Santanella
Designs By Lolita

“It is with great respect and admiration that I write this letter of recommendation for John. I had the pleasure to work along side John in the marketing department of Alliance Security. During those years John and I tackled numerous marketing challenges and campaigns ranging from a complete company overhaul of our consumer facing web site, to numerous online and offline branding and educational campaigns.

John’s understanding of the fundamentals of marketing allows him to ask the right
questions and identify the core information required to develop a campaign the right way, from the start. His experience is clear and shines from the beginning stages of demographic development, through continued customer outreach for maintaining relationships.

I worked with John on a wide range of projects, including brand design, PPC campaigns,
radio commercial development and many, many others. He brings tremendous knowledge and value to any team or project he is a part of and will quickly become an asset that drives ROI and a better understanding of your audience.”

Brian Fabiano
Alliance Security

” I had worked closely with John while I am the Director of Information Technology at Consumers Interstate Corporation in Norwich, CT.

I have found him to be a pleasant, professional person who is dedicated to his field of expertise.

John was hired as a consultant to help us with our search engine optimization and Internet marketing endeavors.

John is an independent, self directed person who is able to communicate effectively and meet demanding challenges.

During his short time here, he proved he could effectively drive traffic to our web sites and showed a great desire to help make us successful.

I highly recommend John for employment with your organization.

He is a team player and a dedicated, professional person.”

Dave Beaulieu
Director Information Technology

“John is a true leader; the kind that is forward-thinking, and always rolls up his sleeves to get involved. His tireless passion about marketing and his infectious attitude moves mountains.

Not only is he able to have laser focus on specific business objectives, but he is also a visionary that expresses and enrolls all who work for him.

What I enjoy most about working with John is that his ego is left at the door, and he always goes the extra mile with everything he does. It’s a pleasure to know John and I strongly recommend him for anyone looking for a true expert in his field.

I look forward to crossing paths again with John, as I know I’ll be working with and learning from the best in the industry.

Spencer was a contractor of working with Alliance Security”

Spencer Sakata
Marketing Technologist

“I’m an author, speaker, life coach, and spiritual entrepreneur. John has been helping me build my brand and we’re doing an amazing job so far. John learned my entire business in a very short amount of time, which was my biggest concern.

If you need a quality guy to build your new web site then he’s your guy. Or if you need someone to vet out a major issue you’re having in your business or remove a mental block that’s been haunting you, he’s your guy.

John truly understands consumer behavior and the psychology of marketing. Something that is ESSENTIAL in this saturated high-traffic online world of commerce”

Kurtis Lee Thomas
The Awakeners Foundation

“John is a strategic thinker, who really knows his stuff.

What impressed me most about John was the time and effort he takes to truly understand the business.

He thoroughly analyzes the data to come up with targeted solutions to move the needle.

He is honest, professional and a great asset to any company.”

Dave Codella
Marketing Director|

“John is an out of the box thinker.

He always stay up to date on this ever changing industry.

When I asked john to complete any task he always exceeds my expectations.

He always goes above and beyond and has a true passion for this business.

Frank Siano 
 eCommerce Manager, Brady Corporation (colleague)

“I worked with John on an online directory in which our company was listed.
John pursued every angle to maximize our listings and improve our rankings within the directory.

John not only masterfully managed our listings internally, but also collaborated directly with our vendor on ways to get the most out of our program.

John is a results oriented worker, with a can-do attitude and a desire to maximize the benefits of the programs on which he works.”

Michele DiStasio
Circulation Manager, Seton Identification Products (colleague)
worked with you

Great Results, Expert, High Integrity

“John is the best of the best in the Internet Marketing field. He treats your business like his own by consistently adding value.

He has reached the mastery level in his trade and is constantly learning more. John has built a reputation for over delivering.

He’s the real deal! I’m always looking to work with John whenever possible, and you should to.”

Dominic Siano

“John has a passion for marketing, and more importantly, for applying his marketing knowledge to our business.

We meet weekly for a couple of hours to discuss marketing for my business.
Every meeting he brings out insights, opportunities and strategies for us to apply.
He has been an integral part of our success.”

Top qualities: Great Results, Personable, Expert

Stew Walton

I found John to be truly an expert in the field of Internet ‘search engine optimization’ and ecommerce.

He came to work for us as a 2 month consultant and helped us understand many areas in our 5 websites (3 are retail transactional sites) and blogs that needed to be corrected.

John helped us make a plan to ‘clean up’ the areas that needed better meta tags and helped us understand the best use of content for SEO. He also helped us correct navigational user elements that needed improvement.

John organized a plan to understand the best practice of finding keywords for targeting in a Pay Per click campaign and set up a program that we could use ongoing.

John understands Google analytics and helped implement a better use of statistical analysis for our team.

His work habits are excellent and the effort he puts forth is excellent. I found John to be both friendly and a good ‘out of the box’ thinker.

I think John can help any organization seeking a person of high expertise in the field of SEO and Internet retail.

Feel free to contact me with any question or any input I can give on John’s behalf.


Kenn Fischburg
President –

“John was a pleasure to work with and extremely knowledgeable.

He has a great managing style that is not only motivating but educational.

I can’t remember one day working with John that I didn’t learn something new and useful.

Aside from marketing John always made himself available to listen, something that a lot of people do not do so well anymore.

Sam Panice

Graphic / Web Designer, National Marker Company (colleague)

John is a warehouse of knowledge! You’ll learn something new every day with him around–especially when it comes to new & innovative marketing strategies.

He’s a passionate digital native, endlessly curious with the digital space and he’s constantly tracking the future of search engine marketing and its impacts.

As a graphic designer at Alliance Security, I work closely with John on a number of digital projects and marketing campaigns. He provides the appropriate level of guidance and thought leadership which has enhanced my design (and even marketing) knowledge and skills.

John is also a great motivator when it comes to learning about marketing. Our conversations are industry-driven, informative and I very often leave with a wealth of knowledge. His passion and enthusiasm for marketing is contagious and I value for what I’ve been able to learn from him.

As the Digital Marketing Manager, John has shown expertise in his field, proven to be a great team player and educator and is a top-notch collaborator who always has his eye on the prize. And with that said, I look forward to maintaining and growing our working relationship.

Jason reported to John at Alliance Security


Jason Suchite
Graphic + Web Designer, Budding Web Developer

This letter is my personal recommendation for John. I my time working with John, I have been John’s co worker on the receiving end of his marketing artistry.

I found him to be consistently pleasant, tackling all assignments with dedication and a smile.
Besides being a joy to work with, John is a take-charge person who is able to present creative ideas and communicate the benefits.

He has successfully developed several marketing plans for our company that have resulted in increased revenue and keeping me extremely busy.

At Alliance, we saw an increase in profits immediately once implementing John’s ideas. The new revenue was a direct result of the plans implemented by John.

Though he was an asset to our marketing efforts, John also extraordinarily helpful in other areas of the company. In addition to writing effective sales modules for sales representatives, John assumed a preceptor role in the sales and marketing department, inspiring and motivating other employees.

I highly recommend John for any marketing task you have in front of you. He is a team player and would make a great asset to any organization.

Sincerely David Baker
David worked indirectly for John at Alliance Security

David Baker
Consultative Sales Alliance Security

I had the privilege of working with John for a little over a year. John is a driven, articulate and effective Internet Marketing Specialist whom strives for perfection and success on every task.

John is detail oriented and goes above and beyond to get the job done and does so in a professional manor.

His self motivation and vision for success is unsurpassed.

John was passionate and committed to drive his personal and company issued goals.

I would be honored to work with John in any capacity in the future.”

Worked with John

Edward Fay
Sales Manager, Seton Identification Products (colleague)