About Us

Before I share my history, the most important question you should be asking yourself....

WHY SHOULD YOU CONSIDER ME? -- REALLY simple...

You should look me over to disqualify me as someone NOT worth listening to.

Or, just do the lemming shuffle, and stay with the existing companies in the industry.
Before you know it, you'll “walk off the cliff” because that's what lemmings do.

Harsh?

You betchya'

Off you'll go... continue to burn through your cash.

You'll miss HUGE opportunities and keep complaining "the internet just doesn't work for MY business".

I get it and I get you too

You don't know what you don't know, and it's not your fault.

BUT 1st you'll need to see if what I'm telling you is true.

Only after you see for yourself... then you can dip your toe in the water and see if what we suggests, actually delivers.

Wanna' take the 1st step?

You've got nothing to lose but your old, "think INSIDE the box"  agency.

WHAAAT?

Did we just make a "rough" comment about your current agency?

YUP...

So ya' buckle up butter-cup, it's a jungle out there and only the SMART (and agile) survive.

Who the hell is this guy?  HISTORY: My parents were successful entrepreneurs and that stretched back a few generations on both sides of the family. Growing up, Dad built homes (developments) and Mom designed them.

As I got older, we (as a family) owned a nightclub. It was the first “disco” in northeast Connecticut and opened to a packed house for years.

There’s an interesting marketing story attached to this, so when we talk, remind me, and I’ll share the details.

Just out of college, I started a small manufacturing plant in my parents basement.

We manufactured the first water based "dipped" products in the country. 

We had quite a few 1st's on both the production and martial arts side of the business but that's for another story...

We outgrew the basement 3 times and created a manufacturing facility where we sold product both domestically and internationally.

You probably saw some of our products on MTV, ABC, CBS, and FOX.

Some of the products were used by the Seal Teams, and even the CIA. 

Most notably you may have seen our products on the American Gladiators.

Business was excellent and we were expanding into a variety of markets when 9/11 happened.

Our customers were hit hard, especially our big department store accounts from around the country.

My master strategy of manufacturing products for two different markets (to spread the risk of having all my eggs in one basket) did not take into account a 9/11 scenario.

I decided to change gears and leverage my new found passion for marketing and the internet. It was early in the new millennium, 2003 give or take a year or two… 

I was traveling 95 south heading to a small advertising agency on New Jersey.

That’s what led me into the Propane and Heating Oil Industry...

Shortly after, I created a heating related site that was generating over one million pageviews a month.

So I continued my marketing career in a variety of different industries but I was committed to the heating industry.

Even though the industry wasn’t embracing the new technology, I was.

I was able to turn the million page views a month into consistent checks from Google.

Then there was Google

The industry was still slow to embrace the internet but it’s not their fault, and I can understand why.

The majority of the internet marketing information shared  is decades old or just not working any more.

Realizing the opportunity to help and to take a leadership role in the industry, I pulled together my expert internet contacts (that I’ve built relationships with over the years) and created this site.

Straddling both on-line and off-line marketing while keeping a "paw" immersed in the consumer side has turned into a HUGE advantage.

We have teams here in the USA, the Philippines and in Brazil
(our USA team is below)