Free · About 60 seconds · No sign-up
What is one customer actually worth?
Five numbers about your business. We'll show you what a customer is worth over the years you keep them, the most you can spend to win one, and whether the leads you're paying for are cheap or expensive.
Why this tool exists
You look at the first invoice and $50 a lead feels like a robbery. But the same customer comes back for six years. Once you see that number, the same lead is often cheap.
Best for: Any business with repeat customers: garages, salons, plumbers, restaurants, contractors.
What you walk away with
- What one customer is worth in profit over the years you keep them.
- The most you can spend to win one and still come out ahead.
- What you can pay per lead — and whether what you're paying now is cheap or expensive.
Your business wasn't built to follow.
And your marketing shouldn't be either.
You know your trade. We know how to get you noticed. And we talk about it in plain English.